Website Creation with Toucher Web Design - About us

I am often asked why we are called "TOUCHER" Web Design. Actually I am a lawn bowler and when I was starting out I decided to use "Toucher" as it is a lawn bowls term used when referring to a bowl that has touched the jack. It also clearly illustrates my prime objective in website design, which is to build websites that "reach out and touch" your prospective client base.

THE GREENHORN DAYS
Toucher Web Design was first created in 2001 when I got started in freelance website design after a long career in Electronic Engineering and IT. My first website was created for a Computerized Maintenance Management business venture with which I was involved a few years ago. Having an engineering and computing background I had decided that I could probably build the site that was required for this business myself.

I read a bit, bought the required software and quickly got to work building the website. It turned out fine and soon after it was launched it started to attract significant traffic and generate business. Then disaster struck! Because of an unwitting mistake I had made, the site disappeared from Google's rankings overnight along with 75% of my business.

Website Creation - Getting the Knowledge

I realised then that I had to study not only Website Design but Website Promotion and Search Engine Optimisation (SEO) in a more organised and formal way. I did this for a couple of years and during this period created a few sites for people who had requested them.

Many of these sites became extremely successful and I realised that I had now developed significant web design and SEO knowledge. At this point I decided to make the move into the freelance web design business.

GROWTH
Since then the business has grown rapidly. My websites continue to do very well because of my SEO techniques, which are best demonstrated by the fact that you found this site and are reading this now. This is significant because I am in competition with other web designers for this high position. However I have also realised that this business is extremely complex.

It is very difficult for any single person to become expert in graphic design, marketing, website creation, SEO, ecommerce, communication, database design, etc. To this end I have forged alliances with other freelance web designers with different specialties and together we can provide all of these skills. This allows us to offer the services of a major web design agency for the cost of a freelancer.

MY WEBSITE CREATION PHILOSOPHY ...

At Toucher Web Design I realise that most of my potential clients need guidance through this complex web design and creation process. The vast majority of them are not IT specialists so they want to be told in plain language exactly what they have to do to to create the websites they need for their businesses.

I make it my objective to take the time to provide full assistance to all my enquirers. I aim to be patient, helpful and understanding throughout the process of specifying your website requirements and developing your site. I offer help and guidance with all aspects of the process from the initial enquiry until site launch. Free web design consultancy is provided even before you have decided to use my services. Advice is free!

If you need further reassurance about this feel free to contact any of my previous clients who are on my website portfolio pages.