Website development requires you to provide good website copy for your clients. If you are reasonably good at grammar and writing decent copy you should be able to develop your website content yourself.
Many of our clients do this well. However it must be said that we have been presented with some really bad material in our time as a web designers. During the website development process our tactfulness is often stretched to the limit (if you get my drift).
However, we do always tell our clients when we believe that the content they have developed is inadequate or just plain unsuitable.
If you prefer to develop your own website copy you must remember that the information you provide is what your website visitors will base their opinions on. This could be crucial to your conversion rate.
Your products and services will be judged on the information and content that you provide on your website. Development of this content is not the same as writing for any other medium.
If you do decide to write your own content get at least two other people to proof read it and check it for errors.
Studies have been done that show that people reading web pages approach this differently from other media.
They expect to see ...
So, you need to develop a website and you don't know what to include in it? It may have been a few years since you tried to write anything creative like website content or perhaps you just don't trust your writing skills.
Many of our clients find themselves in this predicament and need help developing the content for their websites.
In these situations we can develop the copy for you. If you can provide us with some basic information about what you do we can research this further and develop good website copy for you.
If required we can interview you about your business and while doing so we will make notes around which your website content can be developed. This can be done at a meeting if necessary but a telephone conversation is generally all that it takes.
You will of course retain editorial responsibility for all the content that we develop for your website. After we have completed this you can ask us to change or adjust any content we have written.
In conclusion, and as we said earlier, this is not easy.
Website development and content writing and research for websites is a time consuming process so there will be an additional charge for this (starting at about £250 for a simple site).
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