Ecommerce Using Paypal - Selling Online
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Do your homework before deciding on your method of taking online payments on your site. If your business model is sound and you are sure that you will realise significant monthly sales then it is advisable that you open an Internet Merchant's Account to take credit card payments online. The Internet merchant accounts cost money and there is also a hefty charge for setting up your account.
If you are not so sure that you will get the sales to justify the setting up of a merchant's account you may want to set up a Paypal or Nochex account or something similar. These are free to set up and based solely on a commission charge per transaction.
In 2005 Paypal UK announced that they had dropped the requirement to open an account before you could make a purchase using their system.
This had been a major problem because, as you will no doubt be aware, people will just not make an online purchase if you make it difficult for them.
Many people preferred to go elsewhere rather than open yet another account with yet another log on name and password.
Paypal now offers a "User Account Optional" option to purchasers that allows them go ahead and make a secure purchase without having to join. This now makes Paypal a viable and cost effective option for those who are considering "testing the water" with ecommerce.
Since Paypal handle all the secure transactions you don't need an expensive Internet Merchant's account and your on line selling operation can be set up with the minimum hassle. Contact me if you would like more, no obligation information on this.
This is an ideal first step into ecommerce for those who are trying this for the first time or for those who don't have too many items for sale. It will probably suit you if you have up to 500 items, but this figure is flexible and full ecommerce operations can now be built using Paypal. Paypal is also suitable for taking donations and subscriptions.
Opening an account with Paypal is free and you don't need an Internet Merchant's Account.
Their charges are scaled according to the amount of sales with lower charges for those who are selling in bulk. Typically their charges range from 1.9% to 3.4% plus 20p per transaction depending on total sales.
It's hard to make a direct comparison because all the Banks and Payment Service Providers charges scale their charges differently but Paypal's are similar to most of the other providers.
To become a Paypal merchant you must first open your merchant's account with them. This can be done in a few minutes and there is no charge. The normal eshopping "buy now" and "checkout" buttons are then placed on your website.
When someone makes a purchase the money is transferred to your Paypal account and you receive an email informing you that the purchase has been made. You can then ship the goods. You can withdraw funds from your account to your bank account at any time.
Get a copy of the Paypal INTERNET MERCHANT OVERVIEW Document.
(This is a download from the Paypal site. Let me
know if you have any problems with this link.)
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