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Flash Web Design: the use of Flash and animation on business websites is seldom a good idea. Read on to understand why.
Flash websites or the use of Flash animation is seldom appropriate on business websites where substance is more important than style. There may be occasions where an attractive, animated graphic can work on your introductory page but bear in mind that with business web sites you should not distract your site's visitors from the content, which should be designed to encourage them to do business with you.
(You may notice how the animation to the right of this page distracts you while you are trying to read this.)
Flash introductions are generally used on an entry page to your site and clicking on them takes your visitors into your internal pages. They can convey a clean, professional image but nothing that cannot be equalled by the use of a suitable graphic or photographic image. We can produce graphics with your company logo and name if you need them but we do not advise our clients to use Flash.
Flash content cannot be indexed (read) by search engines (like Google) so it does
not add any value to your site. Content is King in this respect and content should be mostly text based.
If you require to be found on the search engines put words on your site. Words are what people search for.
When it comes to promoting your site on the Search engines and if the purpose of your site is to generate business then you would probably be best to avoid Flash.
If you think you do need a Flash website ask for our advice first
